On Page Activity and SEO Keyword:-
I shall explain here On Page Activity such as your site Title, URL, Description, Meta Keyword, H tag, Sitemap, Robots.txt file, Keywords like Density, Stemming, Streaming, Stuffing, Prominence, Proximity and all.
What is Title?
We have to give a name to the web page of the site so it is called Title of the web page. A title is very important for your website. Because it contains only 50 to 70 character. We have to describe our product and service information within this character.
In my opinion, you should use 50 to 60 character very carefully which describes your website information of service and product. I think when someone searches on google engine about something, google bot (Crawler or Spider) first check your site title for relevant information related to the product and service. If it finds the right information than Google move to the next step.
If you are a digital marketer then try to find out your client’s site title character. And if any need changes title name according to clients’ product and service.
You guys should look at the image which is given below:
I searched on google seojawla.com Google shows this.
What is URL?
URL stands for Uniform Resource Locator. If your site URL name is same as your website describes things. So it will be great for your product and service. And your website could get a higher rank. Try to choose a short name for your URL. It can help your audience or user to remember your site name.
It is optional, means that(If you not having URL then find domain name as per your niche). If you got your site name then no problem.
And you find that this site is all about SEO and digital marketing.
What is Description of Web Page?
We describe our service and keyword related to the service within the description portion. Here you only write character between 140 to 160 which describe more about your site. Your content should be error free. Hence you should check your site description twice. Google crawler also check site Description. If search engine bot finds relevant query similar to your Title, URL and Description then search engine first show your site.
What is Meta keyword?
We use Meta Keyword in HTML to provide extra information about our service and keyword in the HTML keyword tag, Eg. is given below. If your site is a custom website which means you hired someone to build your site.
Then tell him to add Meta Keyword in your website which is very useful to your site. Meta keyword character length is between 160 to 200 character.
What is Header tag?
Header tag is HTML tag such as H1, H2, H3, H4, H5, H6. H1 usually be the largest text on a page. We use H1 as a page title of every page. And H1 tag can be used only 1 time on each page. Other tags can be used multiple time like h2 can be used 10 times on each page. Other tags have a lesser degree of importance than H1.
Every digital marketer should check the H1 tag on the client’s site on each page.
If you want to see this above thing. Go to search browser/open any site/then ctrl +u, ctrl+shift+I or right click of the mouse then view source
What is Sitemap?
A sitemap is nothing but an XML file. It helps google crawler to crawl your every page of the URL easily. So that your page could be an index on a search engine. If you own a site, you should create a sitemap for your site. If you are a digital marketer then find a sitemap on the site. If not found then tell a client to create one. By the way, the website designer creates a sitemap while launching your site.
What is Robots.txt?
Robots.txt is a text file also known as Robot Exclusion Protocol(REP) or standard. We create this file to allow or disallow a page to crawl. Which means that it allows web spider or search engine either to crawl a page or not to crawl a page. Let take an example: If you own a website and you disallow a page then your page will not see on a search engine. It is like public a page or makes it a private page.
We store Robots.txt like http://www.examples.com/robots.txt on web hosting server. The Maximum limit of txt file is 1024 kb.
Keyword in SEO:-
What is Keyword Density?
Keyword density is a number of words which is used on every page. Ex. if your one page has 600 words and you use hello word 60 times on that page. So your keyword density is 10%. you can find out using the percentage method like 60/600*100. So keyword density should not be higher than 4 percentage per page. One more thing check also 1 to 4-word density. Out there a lot of tools available for keyword density. My favourite is the SEOquake. It is a browser extension which is available on every browser such as Google and Firefox browser.
What is Keyword Stuffing?
Stuffing Keyword is an SEO technique which is used to web spam and spamdexing in website page’s content. Which means to improve your content and use hypertext to provide the hyperlink in an attempt to gain a higher rank on search engine result page. So many digital marketers say that it is bad for your SEO. If you are truly building your website for a long time and providing information to your user so avoid stuffing.
Ex. if boy is a keyword.
What is LSI Keyword?
LSI is Latent Semantic Indexing which is a system algorithm used by Google Search Engine or other Search Engine. It is used to find a higher degree of correlation with your targeted keyword, Eg if you enter Apple on search engine searching bar then you get result Apple iPhone or Apple Fruits because search engine use LSI algorithm to find correct result related to your keyword and show the best result on SERP. And with the help of the LSI algorithm, Google also shows you 10 related words on the search bar.
you can see an example in keyword stemming image. The search bar is showing 10 results related to a used car with the help of LSI Algorithm.
What is Keyword Stemming?
Stemming Keyword is a process to generate a new word from the main root word. Such as you write used car. So used car is a root word and used a car for sale, used car to buy, used car to repair is a stemming keyword. Stemming is good SEO.
What is Keyword Streaming?
Streaming Keywords is a method to analyze relevant keyword on SERP and choose a word from the Search Engine Result Page. You can select the best word for your site and get organic traffic through the word.
What is Keyword Proximity?
Proximity shows how the keyword is close to search word on Search Engine Result Page. Eg if you search Digital Marketing Business then Digital Marketing for Business and Digital Marketing for Small Business is a Proximity word.
What is Keyword Frequency?
When a word or phrases appear the number of times on each web page’s content. It is called Frequency Keyword. It is closely similar to word Density where Keyword Density is in Percentage.
What is Keyword Prominence?
Prominence Keyword is also important in On-Page Activity. It refers that your keyword should be within a prominent area. The prominent area is like as Title, Description, Header tag(eg H1, H2….), Meta Tag and first and last sentence of Paragraph.
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